ONCE UPON A DAY

+539% Leads; −198% Cost per Lead; +153% CTR

Challenge

Generate qualified leads and build visibility for multiple experiences without any prior digital marketing activity.

Strategy

We launched Google Search campaigns focused on high-intent searches, targeting users actively looking for unique outdoor and experience-driven tourism in the Arrábida region.

Solution

Through structured Google Search campaigns and continuous optimization, Once Upon a Day achieved a 539% increase in leads, a 153% improvement in click-through rate, and a 198% reduction in cost per lead*, positioning the brand as a reference in experience-based tourism in the region.

*Compared with the exact two months prior to the start of the project.

Industry

Tourism & Leisure

About the Company

Once Upon a Day is an experience-based tourism company offering exclusive outdoor and nature experiences in the Arrábida region.

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