The center was already investing in online advertising but faced challenges in generating qualified leads consistently and scaling campaign performance efficiently.


We developed a Google Ads optimization and restructuring strategy focused on improving conversion rates and maximizing media efficiency.
Through a performance-driven Google Ads strategy and continuous campaign optimization, the project achieved a 77% increase in new leads and an 18% reduction in cost per lead*, significantly improving digital acquisition efficiency.
*Compared with the same months in the previous year.
A specialized center focused on pre- and post-partum care, providing dedicated support for pregnant women, mothers, and babies.
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