+42% Website Visits; +210% Revenue Growth; +111% Website Conversion Rate

Challenge

Increase brand awareness and sales, while improving website performance and developing a B2B acquisition channel.

Strategy

We built an integrated digital approach combining website optimization, B2B email marketing and influencer marketing to support both direct sales and brand awareness.

Solution

This integrated strategy resulted in a 42% increase in website visits, 210% growth in revenue, 400% increase in sales volume, and a 111% improvement in website conversion rate*, significantly strengthening Fundamento’s digital performance.
*Compared with the same months in the previous year.

Industry

About the Company

Fundamento is a Portuguese e-commerce brand specializing in organic olive oil, combining sustainability, quality and transparency.

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