Increase brand awareness and sales, while improving website performance and developing a B2B acquisition channel.


We built an integrated digital approach combining website optimization, B2B email marketing and influencer marketing to support both direct sales and brand awareness.
This integrated strategy resulted in a 42% increase in website visits, 210% growth in revenue, 400% increase in sales volume, and a 111% improvement in website conversion rate*, significantly strengthening Fundamento’s digital performance.
*Compared with the exact two months prior to the start of the project.
Fundamento is a Portuguese e-commerce brand specializing in organic olive oil, combining sustainability, quality and transparency.
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