+56% Online Sales; 57% Sales generated through Paid Campaigns

Challenge

Despite having campaigns active since launch, Izzee needed to scale online sales while improving efficiency and customer retention.

Strategy

We optimized Meta and Google Ads to drive qualified traffic and complemented acquisition with marketing automation and customer retention campaigns focused on repeat purchases.

Solution

By combining performance-driven campaigns with customer retention strategies, Izzee achieved a 56% increase in online sales in 6 months, with 57% of total sales generated through paid campaigns*, while strengthening customer loyalty through email marketing.
*Compared with the exact 6 months prior to the start of the project.

Industry

About the Company

Izzee is an e-commerce brand offering ready-to-eat meals, with digital campaigns active since its launch.

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