Increase qualified demand for office rental solutions while scaling lead generation in a competitive B2B market, while maintaining acquisition efficiency.

We developed a Google Ads growth strategy focused on campaign optimization, budget scaling, and improving conversion efficiency to attract more qualified B2B demand.
Through continuous campaign optimization and strategic scaling, the project achieved a 100% increase in conversions, an 82.69% increase in clicks, and a 16.63% reduction in cost per conversion*, significantly improving lead generation efficiency while expanding demand in the workspace solutions segment.
*Compared with the same months in the previous year.
New Rent is a Portuguese company specialized in workspace solutions and office equipment rental, helping businesses create flexible, efficient, and fully equipped work environments.